About Us

A French Designer Label since 1961

Pioneer brand, designer of Beauty.

No. 1 in Europe for hair care appliances (source GFK G8 Europe December 2014)

BaByliss has been asserting itself as a true leader in hairstyles and beauty. A path punctuated by unforgettable successes, true references for the sector, that cover heated rollers to professional turbine hairdryers to air brushes and straighteners. BaByliss reputation and know-how draw a long tradition of innovations and launches that every time resulted in a little revolution in the fields of hairstyles or beauty.


BaByliss belongs to the American Conair Group.

Founded in 1959 in the US, Conair began as a small hair appliance and hair care company. Today it is one of the largest and most diversified consumer products companies in the world. This global leader in the manufacture and distribution of personal care, grooming, health and beauty products, and premium kitchen electrics, tools and cookware, is headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut.

The company puts innovation at the heart of everything it does. Conair is passionate about developing trendsetting products using innovative technologies, and continually improving upon its classic range.

Conair markets under a range of brands in both the home and professional use categories across six continents with sales in over eighty countries around the world.


BaByliss Milestone

In the early sixties, Monsieur Lelievre, a famous Parisian hair designer, got the idea of making by his own hands the first electrical appliances to make curls.

His product was such a success that many clients asked him to get their own. His genius idea was to have his creation spread over the world. For this, he had to find an industrial and business partner, Monsieur Feldblum was the perfect man for this, he launched this iron into the retail and pro channels, but before he had to give a name to is…

At that moment, Paris was really the hotspot for all that involved fashion, music and movies. Paris was where all cultures converge, and Monsieur Lelievre and Monsieur Feldblum were in the core of these trends. Some people say that the two capital letters <<B>> were due to a star actress and fashion icon. Others say that because of the influence of the music from UK, the name was to sound English.

Anyway, the name BaByliss was on the spot in all the mouth, and became from that moment such a landmark that even today, people still call an iron a BaByliss!

The success never quit BaByliss who today is the world leader in haircare appliances. And the success never stopped…

In the 70’s
In order to face up to competition, BaByliss widens its range of products and decides to be involved in the hair dryer and styler markets.

In the 80’s
BaByliss extends its activity to body care products with the launched of the first electrical depilator in 1987.
8 years of research and development are required for the famous Epilady (over 2.5 million units sold).

In the 90’s
BaByliss launched on the market the first consumer clipper in 1993.
In 1995, BaByliss becomes an integral part of thee Conair Group, the worldwide leader in electrical haircare appliances. Distributed in over 60 countries, BaByliss benefits from an international notoriety for its entire range of products (haircare, clippers, depilation appliances and body benefits).

In the years 2000
BaByliss celebrated its 40th anniversary and continued to innovate by upgrading its existing products and developing new ranges of Beauty Care products more adapted to the present needs.

In the 2010’s
BaByliss Paris celebrates 50 years, 50 years of creation and innovation. In 2013, launched of Curl Secret – the first automatic hair curler!